Jex Associates

Your brand comprises:

Who you think you are

A workshop-driven process establishes your:

• mission
• core values
• differentiators
• anatomy
• hierarchy
• market positioning
• behaviours.

Brand workshops

Outcome:
Your brand anatomy. It describes your corporate DNA and how that differentiates you as a team in your market.

Once your brand is clear, you can then look at the design of your corporate identity.

Typical duration:
3 months

Indicative cost:
From £9k

Who your market and clients think you are

This is typically driven by desktop research and e-surveys to test the reality of your:

• brand awareness and positioning
• customer satisfaction
• employee satisfaction.

External e-surveys

Outcome:
A gap analysis describing the difference between how you are seen and how you want to be seen, with recommendations on how to close that gap.

Typical duration:
1 month

Indicative setup cost:
From £2,500

Indicative cost per survey:
From £350

Can also be handled with interviews.