Campaigns: generating leads (and then sales)

Campaigns typically do not generate sales, they generate leads

Understanding the subtlety of each step in the sales pipeline process, and the nature of the ‘sell’ each requires, is often the key to success.

We understand how to deliver the right message and how to make it both interesting and compelling.

Key questions

You might want to ask yourself:

In terms of marketing campaigns, sometimes it can be useful to go back and also ask yourself some of the very, very basic questions, such as: