Jex Associates

Design is perhaps your only tangible quality standard

It is your brand making a promise that your clients, prospects and staff can see, touch and feel. It is tangible. It tells everyone how good you really think you are and how much you think you’re worth.

Even if they cannot articulate, or are even consciously aware why, in terms of design everyone instinctively knows right from wrong and good from bad.

In simple terms, everyone is can both see and feel quality.

Key questions

You might want to ask yourself:

• have you actually got a corporate identity, as opposed to just a logo?
• have you actually got a corporate identity, as opposed to just a logo?
• do you clearly differentiate yourself as a business through your marketing collateral?
• do you explain the Unique Selling Points (USPs) for your product lines?
• does the marketing collateral you produce have any effect and is it even up to date?
• do you, in fact, say anything compelling or even interesting in your collateral?
• does your collateral truly encompass the scope of your ambition for the business?
• do you ‘look the part’ at all?

Creating cultural change

The design process can also start to create significant cultural change and can be used as a tool to:

• engage your team and point everyone in the same direction
• communicate your ambition, value and worth to them and to clients and prospects.

We understand how to do this to maximum effect.