If you don’t really want things to change, then we’re probably not the people for you.
So the question is – how far do you really want to go?
Your investment must match your ambition. Or vice versa.
But without appropriate investment there can never be a realistic expectation of significant profit.
Profit – it’s the bottom line, for us both!
There’s a ‘right’ amount of money to spend to achieve the required ROI. Otherwise you should spend nothing at all – there’s no middle ground.
And we never lose sight of the fact that you’re doing this to make marketing make money.